PureLift Hair Collection
Important Notice: Regarding U.S. Tariff Policy
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Dear Appearanz Customers,
We know that recent updates to U.S. tariff policies may have left some of you feeling uncertain, and we would like to reassure you that, for orders shipped to the United States, customers will not be required to pay any additional fees or duties under the current policy.
While future regulations may evolve in ways that are currently unpredictable, please trust that Appearanz is committed to always acting in the best interests of our customers.
If any important changes arise, we’ll let you know in advance. Until then, you can continue to shop confidently at Appearanz — there are no extra charges or hidden fees for U.S. orders.
Thank you for your continued trust and support. We are proud to have you as part of the Appearanz family.
With love and gratitude,
The Appearanz Team
April 29, 2025

PureLift Hair Collection

Having trouble finding the perfect color match? Our PureLift Hair Collection offers a healthier, dye-ready base for custom color. Choose from 5 natural base shades and dye to your perfect match—faster, easier, and with lasting vibrance.

What Is PureLift Hair?

 

PureLift hair refers to hair that has been lightened but never dyed, providing a clean and healthy base that is ideal for custom coloring. It retains more of the hair’s natural strength and texture because it skips the harsh dyeing process typically used to create pre-colored hair.

Why Choose PureLift Hair?

Healthier Hair, Less Damage

Bleached but never dyed — PureLift hair keeps its natural strength and softness.

Flexible Shade Options

Choose from 5 natural base tones to match any hair color goal.

Faster, More Accurate Results

No need to strip existing color — just dye it to your perfect match with less effort.

Long-Lasting Vibrance

Holds color better and fades more slowly than pre-dyed hair.

Healthier Hair, Less Damage

Bleached but never dyed — PureLift hair keeps its natural strength and softness.

Flexible Shade Options

Choose from 5 natural base tones to match any hair color goal.

Faster, More Accurate Results

No need to strip existing color — just dye it to your perfect match with less effort.

Long-Lasting Vibrance

Holds color better and fades more slowly than pre-dyed hair.

How to Choose the Shades of PureLift Hair?

With five beautifully lifted base colors—from Natural Black to Light Blonde—PureLift Hair is made for color customization. These shades are designed to adapt easily, making it simple to achieve your desired extended tone with depth and vibrance.

Natural Black

Extended Colors

Dark Brown

Extended Colors

Light Brown

Extended Colors

Dark Blonde

Extended Colors

Light Blonde

Extended Colors

Shop PureLift Hair Topper

FAQ

We use premium virgin hair for our PureLift Hair Collection, ensuring that even after coloring, the hair maintains excellent texture and durability.

We do not recommend further bleaching

Yes! PureLift Hair is specifically made for custom dyeing. Whether at home or in a salon, it absorbs color quickly and evenly, making it easy to achieve your desired shade.

No. Because the hair is untreated by artificial dye, it holds custom color more effectively, resulting in vibrant, longer-lasting results.

Be sure to select a PureLift Hair that is close to your desired color goal. You can reach out to our team for color advice, or even send a photo of your desired color—we're happy to recommend the best base for your needs.

Yes. Since the hair is only bleached and never pre-dyed, it retains more of its natural strength and softness, resulting in less damage during customization.